Heritage: The Story of the Original Best & Co.

Founded in 1879 in New York City, Best & Co. earned a lasting reputation for producing high-quality children’s and women’s clothing. Known for its exceptional craftsmanship and use of premium materials, the brand quickly became a favorite among families seeking timeless, well-made apparel.

Originally located on Ladies' Mile, Best & Co. later opened its iconic Fifth Avenue flagship, offering classic styles in a refined shopping environment. For nearly a century, the brand stood for elegance, durability, and dependable quality—values that defined generations of American fashion.

Though it closed in 1971, Best & Co.’s legacy remains a symbol of trusted, high-standard clothing and thoughtful design.

The original Best & Co. built its name on uncompromising quality, timeless style, and trusted craftsmanship. Today, the new Best & Co. carries forward that same commitment, redefining affordable luxury for a modern world.

We source the finest materials and products from around the globe, partnering with artisans and designers who share our passion for excellence. Our curated collections reflect a blend of heritage and innovation, offering elevated essentials that are both accessible and enduring.

Just like the original, we believe great style starts with great quality, and that luxury should be felt, not overpriced